We all know that creating high-quality content takes time and effort. So why not make the most out of it? Repurposing content is like giving your content a second life—it allows you to reach new audiences, reinforce your message, and maximize your impact without having to start from scratch every time. When I first started repurposing content, I was amazed at how much more I could accomplish without burning out. Let’s dive into how you can do the same.
Why Repurpose Content?
Before we get into the how, let’s talk about why you should repurpose content in the first place. It’s not just about saving time (though that’s a big part of it). Here’s why repurposing content is so powerful:
- Reach New Audiences: Different people consume content in different ways. By repurposing your content into various formats, you can reach audiences who might have missed it the first time.
- Reinforce Your Message: Repetition helps solidify your message in the minds of your audience. When they see the same content in different formats, it sticks better.
- Improve SEO: Repurposing content can help you target different keywords and improve your site’s search engine rankings.
- Maximize ROI: You’ve already invested time and resources into creating your content. Repurposing it allows you to get more bang for your buck.
How to Choose Which Content to Repurpose
Not all content needs to be repurposed. So, how do you decide which pieces to give new life? Here’s what I’ve found works best:
- High-Performing Content: Start with content that has already performed well. If a blog post or video has resonated with your audience, chances are it will do well in another format too.
- Evergreen Content: Evergreen content, which remains relevant over time, is ideal for repurposing. It’s content that your audience will find valuable no matter when they come across it.
- Content with Multiple Angles: Some topics have so much depth that they can easily be spun into different formats or explored from different angles.
When I started repurposing, I focused on my best-performing blog posts. These were posts that consistently brought in traffic and engagement. Repurposing them into videos and infographics helped me reach even more people.
Strategies for Repurposing Content
Now, let’s get into the fun part—how to actually repurpose your content. Here are some strategies that have worked for me:
1. Turn Blog Posts into Videos
If you’ve written a detailed blog post, consider turning it into a video. Videos are incredibly popular and can help you reach a wider audience, especially on platforms like YouTube or social media.
- Create a Script: Use your blog post as a script or outline for your video. You don’t need to read it word for word, but use it as a guide.
- Add Visuals: Enhance your video with visuals, such as images, charts, or even screen recordings, to make it more engaging.
I took one of my top-performing blog posts and turned it into a YouTube video. Not only did it attract new viewers, but it also drove more traffic back to the original post.
2. Break Down Long-Form Content into Smaller Pieces
Long-form content, like in-depth guides or whitepapers, can be broken down into smaller, bite-sized pieces. These can be used for blog posts, social media updates, or even email newsletters.
- Create a Series: Break down a comprehensive guide into a series of blog posts. This keeps your audience coming back for more.
- Share on Social Media: Pull out key takeaways or stats from your long-form content and share them as individual social media posts.
I once turned a lengthy eBook into a series of blog posts, each focusing on a specific chapter. It allowed me to keep my audience engaged over several weeks and gave me plenty of content to share on social media.
3. Convert Written Content into Infographics
Infographics are a fantastic way to repurpose written content, especially if you’re dealing with data or step-by-step processes. They’re visually appealing and highly shareable.
- Highlight Key Points: Focus on the most important points or statistics from your original content.
- Use Visuals to Tell the Story: Visuals should do most of the talking in an infographic, so keep the text minimal.
I’ve found that infographics not only perform well on social media but also get picked up by other websites, generating backlinks and boosting SEO.
4. Turn Webinars into Blog Posts
If you’ve hosted a webinar, don’t let the content go to waste. Turn the key points or the transcript into a blog post, or even a series of posts.
- Summarize the Webinar: Write a blog post summarizing the key takeaways from the webinar.
- Create a Transcript: Offer a full transcript of the webinar as a downloadable resource.
Repurposing a webinar into a blog post helped me reach an audience that prefers reading over watching videos. Plus, it gave me additional content for my blog.
5. Compile Social Media Posts into an eBook
If you’ve been sharing valuable tips or insights on social media, consider compiling them into an eBook. This not only repurposes the content but also gives you a lead magnet to grow your email list.
- Organize by Theme: Group related social media posts together to create chapters or sections.
- Expand on Key Points: Add more detail to each post to create a comprehensive resource.
I turned a series of Twitter tips into an eBook, which became one of my top-performing lead magnets. It was a simple way to repurpose content that was already resonating with my audience.
Tips for Successful Content Repurposing
While repurposing content can save you time and effort, it’s important to do it right. Here are a few tips:
- Update and Refresh Content: Don’t just copy and paste. Update your content with new information, stats, or examples to keep it relevant.
- Tailor Content to the Platform: Different platforms have different audiences and formats. Make sure your repurposed content is tailored to the platform you’re sharing it on.
- Track Performance: Just like with original content, track the performance of your repurposed content to see what works best.
Wrapping It Up
Repurposing content is a smart way to maximize your efforts and reach a broader audience without constantly creating new material from scratch. By turning blog posts into videos, breaking down long-form content, and creating infographics, among other strategies, you can give your content new life and extend its reach. So, take a look at your existing content and start brainstorming ways to repurpose it—you’ll be amazed at the impact it can have.
