💡 Summary
Tired of boring, static emails? 😴 Spice things up with interactive emails that let your audience engage inside the email itself!
In this guide, I’ll show you how to add quizzes, polls, and surveys inside emails to boost engagement and make your campaigns stand out.
📋 What to Expect:
- What Are Interactive Emails?
- Why Interactive Emails Work
- 5 Types of Interactive Content You Can Use
- How to Add Quizzes, Polls & Surveys (Step-by-Step)
- FAQs About Interactive Emails
- Final Thoughts
What Are Interactive Emails? 🛠️
Interactive emails allow your subscribers to engage with content inside the email—without needing to click away.
Instead of just reading, your audience can:
✅ Vote in a poll
✅ Take a quiz
✅ Answer a survey
✅ Flip cards, browse product carousels, and more
👉 It’s a next-level way to keep your readers engaged.
Why Interactive Emails Work 🚀
✅ Higher engagement: People love to click, swipe, and interact.
✅ More data: Get insights from quizzes + surveys.
✅ Better user experience: Makes emails fun, not just informative.
Fun stat:
👉 Interactive emails can boost click-to-open rates by up to 73%!
5 Types of Interactive Content You Can Use 💡
| Type | Best For |
|---|---|
| Polls | Quick opinions (“Which design do you love?”) |
| Quizzes | Personalization (“Find your perfect product”) |
| Surveys | Feedback + insights |
| Product Carousels | Showcasing multiple items |
| Accordion Content | Let users expand/collapse sections |
How to Add Quizzes, Polls & Surveys (Step-by-Step) 🛠️
1️⃣ Choose Your Email Marketing Tool
Not all tools support interactivity natively, but these are great:
✅ Mailchimp (polls/surveys via integrations)
✅ Brevo (Sendinblue)
✅ Stripo (for coding interactive modules)
✅ GetResponse
2️⃣ Pick Your Interactive Element
- Poll: Simple one-click vote
- Quiz: Multiple questions (great for personalization)
- Survey: Short feedback form
3️⃣ Design & Build the Content
✅ Some tools offer drag & drop builders
✅ Or use tools like Typeform / Google Forms and embed the first question with a link to the full form
Advanced: For full interactivity inside the email (no external links), you may need to use AMP for Email (works in Gmail, Mail.ru, etc.).
4️⃣ Test Across Devices & Clients 📲
✅ Check how it looks in Gmail, Apple Mail, Outlook, etc.
✅ If full interactivity doesn’t work everywhere, add a fallback option (like a CTA linking to a landing page).
5️⃣ Track Engagement 📊
✅ Monitor click rates
✅ Analyze responses
✅ Use data for personalization (e.g., segment by quiz results)
Real Examples 🚀
| Brand | Interactive Element | Result |
|---|---|---|
| BuzzFeed | Quizzes inside newsletters | Massive engagement & shares |
| Sephora | Product preference polls | Improved targeting + higher sales |
| Grammarly | Mini surveys + feedback prompts | Better user insights + product tweaks |
Pro Tips for Success 🧠
✅ Keep it short + fun—no one wants to fill a 20-question survey in their inbox.
✅ Always add a fallback link for email clients that don’t fully support interactivity.
✅ Use results to segment your list (e.g., “Send product A promos to quiz group A”).
🧠 FAQs About Interactive Emails
1. Do all email clients support interactive emails?
No—Gmail and Mail.ru support AMP, but others (like Outlook) may not. Always provide a fallback option.
2. Are interactive emails hard to create?
Not with the right tools! Many platforms offer pre-built modules for polls/quizzes, or you can use tools like Stripo + AMP.
3. Will adding interactive content slow down my email?
If built properly, it shouldn’t—but always test loading speed to be sure.
4. What’s the easiest interactive element to start with?
Polls—they’re simple, require minimal setup, and engage users quickly.
5. Is AMP for Email safe to use?
Yes, as long as you follow Google’s AMP guidelines. It’s secure and enhances user experience.
✨ Final Thoughts
Interactive emails transform passive readers into active participants. 🚀
Whether it’s a quick poll or a full-blown quiz, adding interactivity makes your brand more engaging—and gives you valuable data to personalize future campaigns. 🎯
Get creative, test new formats, and make your emails the highlight of your audience’s inbox!
