💡 Summary
If you’re managing multiple ad accounts (or planning to), you need to know about Google Ads Manager. 🔄
In this blog, I’ll explain what it is, how it works, and step-by-step tips to streamline your campaigns and save time.
📋 What to Expect:
- What is Google Ads Manager?
- Who Should Use Google Ads Manager?
- Key Features and Benefits
- How to Set It Up Step-by-Step
- FAQs About Google Ads Manager
- Final Thoughts
What is Google Ads Manager? 🤔
Google Ads Manager (previously My Client Center – MCC) is a management platform that allows you to:
✅ Link and manage multiple Google Ads accounts under one master login
✅ Switch between accounts quickly
✅ Monitor performance across all accounts in one dashboard
It’s like a central control room for agencies, marketing teams, or anyone running multiple Google Ads accounts.
Who Should Use Google Ads Manager? 👥
✅ Agencies managing multiple client accounts
✅ Large businesses with several departments/accounts
✅ Freelancers handling multiple client campaigns
✅ Franchise businesses with separate ad accounts for each branch/location
👉 If you’re managing only one Google Ads account, you don’t need it.
Key Features and Benefits 🚀
| Feature | Benefit |
|---|---|
| Centralized Account Management | Access all client accounts with a single login |
| Cross-Account Reporting | Get performance data across multiple accounts |
| Easy User Permissions | Add/remove users + control access levels easily |
| Consolidated Billing (Optional) | One monthly invoice for multiple accounts |
| Quick Navigation | Seamlessly switch between accounts without logging in/out |
How to Set Up Google Ads Manager (Step-by-Step) 🛠️
1️⃣ Create a Google Ads Manager Account
- Go to ads.google.com/home/tools/manager-accounts
- Click Create a Manager Account
- Fill out business info + choose a display name
2️⃣ Link Existing Google Ads Accounts
- In your Manager Account, click Settings > Sub-Account Settings
- Click the blue + button and enter the Customer ID of the account you want to link
- The client will need to approve the request from their side
3️⃣ Add Users (If Needed)
- Click Tools & Settings > Access & Security
- Add team members + assign roles (Admin, Standard, Read-only)
4️⃣ Set Up Cross-Account Reporting (Optional)
✅ Navigate to Reports > Predefined Reports > Accounts
✅ Create custom reports pulling data from all linked accounts
5️⃣ (Optional) Set Up Consolidated Billing 💳
- Works if you want one invoice for multiple accounts
- Contact your Google rep or navigate to Billing > Settings
Pro Tips for Efficient Use 🧠
✅ Group accounts logically (by client, region, product)
✅ Use labels and filters for easier navigation
✅ Set up automated rules across accounts (great for pausing underperforming ads automatically)
🧠 FAQs About Google Ads Manager
1. Can I run ads from my Manager Account?
No. Google Ads Manager is only for managing accounts—you still create and manage campaigns inside linked accounts.
2. Is Google Ads Manager free to use?
Yes! There’s no extra charge to set up or use a Manager Account.
3. How many accounts can I manage with it?
There’s no strict limit. Agencies often manage dozens (or hundreds!) of accounts under one Manager.
4. What’s the difference between Google Ads Manager and a regular account?
A regular account is for one business. A Manager Account is like a parent account for overseeing many accounts.
5. Can I unlink an account later?
Yes. You (or your client) can unlink at any time without losing campaign data.
✨ Final Thoughts
If you manage more than one Google Ads account, Google Ads Manager is a total game-changer. 🚀
It saves time, keeps you organized, and helps you scale your ad management easily.
Whether you’re an agency or a growing business with multiple accounts, this tool is your new best friend. 🎯
